DIET COKE GETS DRESSED UP FOR HOLLYWOOD'S BIGGEST NIGHT
Lights, camera, action!
Diet Coke is ready to celebrate Hollywood’s biggest night this Sunday. The brand is taking part in the pinnacle of award show season by providing its own glamorous perspective and, quite literally, inviting fans to “Get A Taste” of both Hollywood and the sparklingbeverage they love through two new TV spots, unique social content and one-of-a-kind Diet Coke aluminum bottles.
To connect with Diet Coke fans, the brand is running a social media sweepstakes on Twitter this week. Select fans can win their own special, "bedazzled" Diet Coke aluminum bottles by sharing who they believe will win the show’s most high profile categories. These Diet Coke bottles are exclusive, Swarovski-crystalized aluminum bottles to be exact and will not be available in market for purchase.
The one-of-a-kind creations were designed and handmade by renowned crystallization artist Kellie DeFries, also known as the Crystal Ninja. DeFries and her highly skilled team created 150 bedazzled bottles for Diet Coke, including designs to represent each nominated film, actress and actor. Each bottle is adorned with more than 1,500 Swarovski crystals.
Leading up to the big night, Diet Coke is helping fans achieve red carpet-worthy moments and glamour at their own viewing parties with exclusive tips and ideas from popular food, fashion and lifestyle experts. The brand also will give fans a glimpse into award show prep from a few celebrity partners, including Kristen Davis, Brad Goreski and Angie Harmon.
Tune in during Sunday’s broadcast at 7 p.m. ET on ABC-TV to see three Diet Coke spots, all of which are part of the Diet Coke “Get A Taste” campaign. The campaign celebrates fans’ unwavering love for the delicious taste of Diet Coke and invites everyone to “Get A Taste” of a bright perspective.
The two new 15-second spots, “Afternoon Delight" and "Tall, Dark and Handsome," feature mouth-watering visuals celebrating Diet Coke and dramatizing fans’ unwavering love for its great taste.